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The Thinking Shed
Following substantial investment into Thinking Shed technology, Maven Research offer a brand new Online Qualitative Tool enabling respondents to comment on stimuli such as logos, new concepts, newsletters, websites etc online whilst participating in online chat forums and completing diaries.
A real strength of this product is its versatility and its ability to encourage deeper and longer engagement with a target audience. Furthermore, respondents are able to upload their own content, giving them the flexibility to air their views in a manner to which they are accustomed.
From a client perspective, savings can be made in both cost and time in comparison to traditional qualitative methods such as focus groups. Clients are also able to remotely observe groups from any internet location and can provide feedback directly to the moderator.
The Thinking Shed offers the following benefits:
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Interactive - Simple, fun annotation tools make capturing respondents' thoughts and views on both text and images effortlessly;
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Measurable - All the tasks around your forums become integrated, easy and fun;
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Diary - respondents can complete an online diary to record daily events, thoughts and findings, and upload photos and other files;
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Highlighter - copy for advertisements or websites can be reviewed by respondents and areas highlighted in either red or green to indicate positive and negative feelings about the content;
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Downloadable - All information can be easily downloaded in a usable format at any point during or after each engagement opportunity;
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Cost & Time Effective - compared with traditional qualitative offerings, such as focus groups, The Thinking Shed is around 30% more cost and time effective.
Find out more about The Thinking Shed and how it can work for you
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“We partnered with Maven for our online gaming research which involved a mixture of existing customers, competitors’ customers and potential new customers. The respondents found the qualitative engagement tool intuitive and easy to use, and the results were presented in an eye-catching and informative way which helped us in redeveloping and rebranding our website. Since relaunch, the website has received industry wide praise for its clarity and the customer feedback has also been extremely positive. The process as a whole was cost and time effective, and we were very pleased with the execution and tactical feedback that was achieved.”
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