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Telephone Interviewing
Maven has a 30 seat in-house call centre and further call centre resources of 100 seats across the Munro group. The unit is staffed by a team of fully trained interviewers, all working to IQCS standards and adhering to the Market Research Society Code of Conduct, and experienced in the techniques of customer and B2B research
Interviewers are supported by a management team who provide project briefing, guidance and support. International projects can be catered for using our contracted panel of international interviewers.
CATI interviewing increases the speed and accuracy of carrying out telephone interviews by controlling the sample, quotas and questionnaire flow that immediately results in lower costs passed on to the client.
Maven manage interviews in the manner of a ‘Customer Care Call’, approaching customers’ in a way that ensures they feel they are being asked about their experience and how it could have been improved, rather than answering a market research questionnaire.
Should your project require it, our researchers are all trained in the art of executive interviewing and telephone depth interviewing.
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Benefits of Telephone Research
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Controlled quotas through the sample management system
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Cost-effectiveness through improved productivity (compared to f2f)
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Real-time feedback of data
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Call recording for quality control
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Flexibility of operating 24/7
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Rapport building between interviewer and respondent encourages increased participation rates
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Ability to book appointments at a convenient time for the respondent
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Speed of collecting and processing information
Other data collection methodologies:
• Online
• Postal
• Face to Face
• SMS
• Outsource Solutions
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