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Technology & Telecoms
The technology and telecoms sector has undergone an amazing transformation in the last decade and is expected to go through similar transformation over the next ten years.
The competition between mobile telephone operators, broadband, television and land line suppliers is intensifying as convergence is becoming a reality, and handset manufacturers fight for market share. Buying behaviour is becoming more complex as consumers and businesses are using multiple channels for sourcing information.
Maven Research and the Munro group have great credentials within this sector, and Research Director Graham Craigmile has specialised in this area for more than 10 years, working with many leading mobile telephone operators, telecoms providers, handset and IT manufacturers.
Some of the research solutions we offer in this sector include:
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Customer satisfaction / loyalty / advocacy and target setting
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Competitor profiling / benchmarking
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Churn in and out research
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Mystery calling
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Service quality
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Sizing and segmentation
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Complaints handling
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Won / lost sales analysis
If you want to know more about our experience within the IT and Technology sectors, please contact us and one of our specialists will be in touch.
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“Cementation Foundations Skanska has formulated an excellent relationship with Maven. We are using the customer research results to formulate action plans which will narrow any perceived gaps in image and service delivery resulting in mutual benefits for the
future.”
Cementation Foundations Skanska
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