Computer Assisted Telephone Interviewing (CATI)

Maven Research has a fully automated 60 station CATI unit (expandable to 80) based in High Wycombe. The unit is staffed by a great team of fully trained interviewers, all working to IQCS standards. Interviewers are supported by a management team who provide project briefing, guidance and support. International projects can be catered for using our contracted panel of international interviewers.
CATI interviewing increases the speed and accuracy of carrying out telephone interviews by controlling the sample, quotas and questionnaire flow that immediately results in lower costs passed on to the client.

Benefits of CATI

• Controlled quotas through the sample management system
• Cost-effectiveness through improved productivity (compared to f2f)
• Real-Time feedback of data
• Flexibility of operating 24/7
• Rapport building between interviewer and respondent encourages increased participation rates
• Ability to book appointments at a convenient time for the respondent
• Speed of collecting and processing information

CATI (Computer Assisted Telephone Interviewing) - The Team

Should you require any further information relating to the work that Maven Research carries out in the CATI Sector then please feel free to contact any one of the team:

Emma Bennett - Sector Head
Iain Wooster

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