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Qualitative Research
We have significant experience of conducting in-depth interviews and focus groups in consumer, employee, business-to-business and executive board level environments. Skills also supporting workshops and action planning, ensuring understanding of results and providing insight to how actions can support continuous improvement.
All qualitative interviewing techniques require a more experienced interviewer or moderator, and a greater understanding of the target audience. Our interviewers and moderators' CV's ensure the quality of the information and the customer experience is assured.
The Thinking Shed
We have a number of online qualitative tools that we utilise in research programmes for our clients. One of these tools - The Thinking Shed - is a new contemporary online solution for use in both qualitative and quantitative projects. Click here to learn more...
Focus Groups
Perfect for generating a clear understanding about known issues or aspects of service or product not previously understood.
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Trained moderators bring out the best of the group dynamic, building on the views raised and encouraging wide discussion on the topics.
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Effective techniques provide revealing information from a specific cluster or cross-section of your customers or employees
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Encourage 'unspeakable' subconscious issues through indirect probing, body and language analysis, and stimulus projection.
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Focus groups are available as traditional moderated groups or with the option of using viewing facilities.
In-Depth Interviews
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One-2-one meeting
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Semi-structured, open-ended questioning to allow respondents to voice their opinions on a specific number of topics or questions pertinent to your business activity, product or service.
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Face to face or over the telephone
Executive In-Depth Interviews
Our senior interviewers are specifically trained in encouraging senior business executives to articulate their views, in addition to monitoring the way interviewees relate to discussion topics through both verbal and non-verbal analysis.
Cognitive Testing
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Explore, understand and explain how respondents understanding and respond to survey questions.
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Enables us to ascertain whether or not a question is working as intended
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Aids the development of questionnaires by suggesting improved and unambiguous question wording, layout and routing.
Ask us about our qualitative research techniques and experience
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“Yorkshire Water’s aim to provide ‘a great customer experience’ is supported by Maven’s ongoing telephone research. Maven provides efficient project management, meaning our results are reliable, accurate and always provided in a timely manner. ”
Yorkshire Water |
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