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Methodologies:

Maven® PZB Customer Gap Analysis
Maven® PZB Employee Gap Analysis
Maven® Tracker (CSI and ESI)
Value Mapping (Bradley T Gale)
Maven® Lost Sales Analysis
Maven® Customer/Employee Link Modelling
Maven® 3-D Brand
Maven® Benchmarking
Maven® Customer Loyalty Tracking
Product Features Determination
New Product Evaluation
Service Features Determination
Impact on Society Measurement

Qualitative Data Capture

Focus Groups (various viewing and recording options)
Depth Interviews(Face to face and telephone)
Executive Interviews

Quantitative Data Capture

Hall Test (quantitative NPD techniques)
In House-CATI/non CATI
Face to Face CAPI/non-CAPI
Entry and Exit Polls
Mystery Shopping
Mavenweb(Internet/Intranet)
0800 Automated Interviews-IVR and Electronic Interviewer
Point of Sale Feedback Equipment
E mail
Postal
Panels

Data Analysis

Data Interpretation
Data Mining
Customer Cluster Segmentation
Competitor Analysis
Trade-Off/Conjoint Analysis
Key Driver Analysis
Forecasting
Target Setting
Discriminant Analysis

Reporting Options

Reporting Media Options:

Paper and CD
Real-time online
E mail Reports
Electronic interactive reports
Intranet and Internet hosted

Reporting Formats:

Executive Summaries
Full Tabs
Action Priorities
Sun Reports (Newspaper Type, Headline Reports)
Full Reporting
Mass Communication Reports
Flash Reports
Presentations

Other Research Services

Database Management
Desk Research
Training Needs Analysis
CRM Linkages
Non MRS Research
Communication Programmes
Quality Programme Integration

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