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A recent addition to our automotive portfolio is Peugeot for whom we have run a customer research programme since 2007. This ongoing measurement has been developed in tandem with Peugeot to cover their entire UK sales and service network.
Similar to the Citroen CSI, the Peugeot programme is built on a CATI interviewing platform with reports provided to Peugeot UK on a monthly basis. Whilst being primarily focussed on customer satisfaction and service quality, the research also aims to identify strengths, weaknesses and opportunities for Peugeot and their dealer network to improve their service offering.
Our reporting is handled via a dedicated website accessible by each dealership. The benefits being:
- Customer and Dealer scores can be tracked at monthly intervals
- Dealers can immediately see the effect of any actions or initiatives they have taken.
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