Munro Global launches 3000ft strategic insight

Maven parent company, Munro Global, has launched a new consultancy division, 3000ft Strategic Insight, it was announced today (30th May).

Formed in June 2006, Munro Global, which is substantially funded by Acuity Capital, formerly the smaller companies team of Electra Partners, adds 3000ft Strategic Insight to a portfolio which already includes four established market research firms: FDS International, Maven Research, M-Lab and field research specialist, acefieldwork.  Group turnover is forecast to exceed £10 million in 2008.

Charlotte Cornish, Chief Operating Officer of Munro Global, said: "3000ft is an exciting addition to the Munro Global Group. With its knowledge and expertise in consumer behaviour and motivations, 3000ft will help clients understand the likely impact of their tactical and strategic decisions."

Heading up 3000ft is William Nelson, a consumer insight specialist who has previously been Head of Consultancy Services for the Future Foundation Group and Centre Director at the Centre for the Study of Media, Technology and Culture (CSMTC).

William Nelson commented:  "Munro Global is the perfect home for 3000ft - their commitment to research excellence sits perfectly alongside our mission to bring a new level of rigour and precision to strategic trends analysis in the UK, and we in turn will enhance the Munro offer, working closely with other companies in the group to add value to their research services"

Richard Hepburn, Chief Executive of Munro Global added: "Although we looked at a number of possible acquisition targets in this area we concluded that bringing on board our own team, complemented both by Charlotte's previous experience with the Henley Centre and Future Foundation, and a network of trusted partner companies and specialist consultants with whom we are already collaborating, was the optimal way to introduce this offer.  The addition of 3000ft further enhances Munro's capabilities to deliver client-focused, business-enhancing solutions across a range of research focused marketing services disciplines."

For more information, visit our websites www.munroglobal.net and www.3000ft.co.uk.

11 Jun 2008 12:00:00 (Source: Maven)