Maven Provides Insight into Current B2B Marketing Trends

Business-to-Business marketing remains buoyant in a sea of economic uncertainty, a recent study carried out by Maven Research shows.

The study, conducted in conjunction with B2B Marketing Magazine and B2B agency Gyro International, invited feedback from marketing professionals across the UK on several topics of importance in the B2B marketing arena.

So far the credit crunch appears to have been of minimal consequence to professionals across the B2B marketing arena. A whopping 91% of respondents remain fairly confident about the future economic climate for their organisations, with two thirds of marketing professionals anticipating budgets to increase over the next 1-2 years.

The final published report provides a compelling overview of the rapidly emerging B2B marketing sector, and highlights some interesting statistics on the current trends in marketing channels across a variety of industries. The report aims to help professional B2B marketers to enhance their marketing strategies, and understand the most successful methods in today's ever changing market.

The report is available from B2B Marketing or by contacting Emma Bennett at Maven Research (ebennett@maven.co.uk).

24 Jul 2008 12:00:00 (Source: Maven)