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Maven® Lost Sales Analysis

A disillusioned customer is easier to win back than a new customer - do you understand the triggers that can make a customer leave? The analysis of your research data can help to identify the triggers that can cause customer dissatisfaction. While many companies work hard to improve their customer acquisition and retention programmes, most companies don't have a systematic approach to recovering lost customers or even to keeping customers who are on the brink of defection.

Yet the opportunity to win back customers is much greater than converting a new prospect. Did you know that your company has a 20 to 40% chance of recovering a lost customer, but only a 5 to 20% chance of selling to a new prospect that has never done business with you? Especially in slow economic times, regaining lost customers should be an integral part of every company's sales strategy. This means that while customer defection is a significant problem for many companies, it's far from a lost cause. Maven can show you how to:

• Save customers on the brink of defection
• Discover why customers are leaving
• Create customer win-back strategies
• Win back lost customers

By developing a plan to win back lost customers, as well as identify the reasons why you are losing customers, you could substantially increase your sales, profits and positive referrals. We can show you how.

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