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CATI / Online Interviewing

Maven-web uses the NEBU suite of interviewing software; this powerful tool combined with our tailor-made reporting software allows us to offer bespoke research solutions to you at off-the-shelf prices. Interviewing can be completed in our 60-station telephone unit, or online using the same software and the same database. This cross-functionality allows seamless transitions between multi-media respondents, with part completed interviews able to switch between media, all previously recorded responses immediately available to both. Through this medium we can invite your respondents to take part in surveys by email, post, phone, or any combination of the three, giving you access the best way for them.

Telephone research – benefits

• Quotas can be controlled through the CATI/sample management system
• Interviewer can clarify questions if the respondent does not understand
• Interviewer can build a rapport with the respondent and encourage them to participate in the research
• Appointments can be made for convenient times for the respondent
• Speed of collecting and processing information
• Management of sample – sample can be used efficiently and specific respondent types/quota groups can be prioritised.
• Access to respondents
• Cost-effectiveness (compared to f2f)

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