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Computer Assisted Personal Interviews (CAPI)/ Face to Face

Capture and quantify the information gathered from a face-to-face interview. We have a great deal of experience in gathering qualitative and quantitative data through this approach. Perfect for longer or home interviews where stimulus material or more rapport is required.

Key benefits include:

• Interviewer can check and ensure respondent eligibility before the interview is conducted
• Personal interaction with the respondent can help encourage people to take part in the survey
• A personally administered questionnaire ensures that questions are answered in the correct order, all applicable questions are answered and as fully as possible
• Interviewer can clarify questions/ensures the respondent understands the questions
• Professional interviewers can use their skills to elicit a greater degree of accuracy and depth from the data
• Interviewer can probe for depth of answers required
• Non verbal communication aids understanding

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