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We know that many companies and organisations will already conduct some internal research, usually in the form of an employee opinion or attitude survey. This well-intended initiative usually, and fairly quickly, becomes discredited in the eyes of both the employees who complete the questionnaires and the management who should use the results. Recognise the symptoms?
The reasons for this are actually quite easily explained: our experience shows us that most organisations' employee research is little more than an officially sanctioned "Moan Meter". By this, we mean it has been developed to focus on "pay and rations" to the exclusion of virtually everything else. This makes the issues that are covered difficult, if not impossible, to manage and action. In turn, the employees lose faith with the process, response rates fall and a downward spiral is created. The money is wasted, the employees are even more disheartened and the effect of the study is negative, the exact opposite to what the organisation intended. Maven's process prevents the above pitfalls from occurring. It also positively addresses the capability of the employees to favourably impact customer perceptions and indeed any other corporate goals.
 back to employee loyalty
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case studies
