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Customer Loyalty Tracking Research

Maven® Tracker (CSI and ESI):
Once the initial research has been conducted to understand the customer base, and your employee base. Maven will help you to design a tailored ongoing satisfaction survey that will allow you to measure the "key indicators" of the business. This can be in a short monitor or as a diagnostic format based on your sample requirements. Data can be collected to meet the needs of the business - this can range from monthly, quarterly to annually.
Maven recognise the importance of a continuous tracker and fully support its use in ongoing improvement. We have significant experience in this area and can data capture using our own in-house CATI unit, face to face via our field force, via Internet and email surveys, or using postal methods. To ensure your survey data is robust and fit for purpose we can advise on an appropriate sample plan. We can advise on the questionnaire design and maximise the results by our experience of the most appropriate diagnostic information to ensure the depth of emerging issues is measured.

We ensure you receive a streamlined service that maximises your database on a regular basis. We can recommend the most appropriate sample and recruitment methods and can ensure an event-to-interview time-period to fit with your requirements. We also have significant expertise in designing database management systems for you to use to support your continuous tracking survey.

Maven® Customer Loyalty Tracking:
Once the key determinates of loyalty and their various thresholds within your different groups are established and understood, it is essential that you track the results of your efforts.

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