The Automotive Sector
The Automotive Sector is becoming an increasingly competitive market place. With new car registrations falling, manufacturers are constantly looking to differentiate themselves from their competitors by introducing new models, new technologies and new designs. Meanwhile, consumers are becoming more demanding, expecting better quality and reliability, higher safety standards and more environmentally friendly vehicles. The overall standard of vehicles has improved, so if a particular model is deficient in any way then a consumer has several other choices that are not. Add to this an economic slow down and constant pressure to cut costs and it is easy to see why it is more important than ever that companies operating in the automotive sector understand their customers.
Maven’s Expertise
That is where Maven Research can help. We have been conducting research in the automotive sector for 8 years for clients such as Citroën, Daimler Chrysler and Land Rover. Our services range from long term customer satisfaction tracking through to ad hoc bespoke research projects. Some of the areas we regularly work in include:
In particular, in the last year we have,
- Conducted qualitative research into customers’ awareness and impact of a national automotive marketing campaign
- Completed internal customer satisfaction surveys for the IT and financial services divisions of a major international car manufacturer
- Performed sales and service mystery shopping of a national dealer network
- Continued to run customer satisfaction programmes into sales and after sales for two major European vehicle manufacturers
Automotive - The Team
Should you require any further information relating to the work Maven Research carries out in the Automotive Sector then please contact Amanda Potter, Research Director (apotter@maven.co.uk).
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