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360 Degree Business View
Maven’s 360 Degree research approach demonstrates a true customer vs. market / employee vs. employer perspective, supplier relationship view and analysis of stakeholders, providing understanding of delivery experience and the ideal brand position.
This detailed approach means the most desirable brand attributes are elicited directly from customers, employees, suppliers and stakeholders; Measuring the degree to which each of these elements contributes to your customers, employees, suppliers and stakeholders expectations of the ideal organisation or brand. This output is analysed and used as the benchmark of your organisational and brand profile.
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Specialist qualitative interviews are used to explore:
• Why a customer makes a particular purchase OR why an employee makes a decision to join a certain company
• What aspects drive loyalty to an organisation
• What key attributes make the ideal organisation to do business with or work with
• What key attributes deliver to the whole customer, employee and supplier experience
These are followed by a number of additional techniques applied to give you a 360 degree view of your brand through the eyes of your customers, suppliers, stakeholders and employees.
A health check measurement indicates how well the organisation, along with its competitors, delivers against the ideal customer experience.
Perceptual maps provide a visual overview of the market in an intuitive format and enable the route to the ideal brand position to be determined.
Value Mapping is a further tool employed in our approach, providing an assessment of the relative value of services against its main competitors.
Market segmentation provides an essential dimension for understanding the results and targeting continuous improvement..
For further information about our 360 Degree Business View please contact us
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